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Course details / SKILLX
Social Media Marketing Specialist
Use thought, tools and tactics. Access everything you need to reach into the minds of millions. This course weaves thought leadership with practical skills. Learn what’s possible, create powerful, actionable strategies, and use capabilities to make your brand vision manifest. Perfect the art and craft of social voodoo. Work the various platforms so your brand speaks the right language and stays meaningful. Create mesmerizing content and put it in the right place at the right time. Influence online consumer behavior towards your brand and sales conversions. Apply the superpowers of analytics to optimize your offering.
The program is uniquely designed and delivered to enable deep understanding for each concept by translating theory into actions.
Our trainers are industry veterans and subject matter experts that make your learning highly effective. Our program is designed to provide you with the most relevant and updated concepts, and in addition offer a non-comparable value proposition as below,
- We provide exposure to global, regional and local market landscape,
- We focus on hands on exercises and exposure to case studies from renowned brands
- We invite experienced industry experts as our guest speakers
- We help you to connect with brands and industry experts
- We promote our top performers for internship and job opportunities at our partner media agencies, tech companies and brands.
Certificate from HiFliers
Accredited by KHDA
- Social Research
- Content Creation
- Content Outreach
- Instagram and Snapchat
- YouTube and Social Video
- Social Customer Service
- Strategy and Planning
You will know how to create a social media presence for a business. You’ll know how to create engaging content, interact with users on social media, manage a content calendar, and evaluate the success of your posts. You’ll also know how to create effective ads for social media and learn how to create ads in Facebook Ads Manager. You’ll know how to match the ads you create to your marketing objectives, select the right images and copy for your ads, get your message in front of your target audience, and measure the impact of your campaign.
No background knowledge is necessary. This Specialization is designed for those new to social media marketing, but no matter where you are in your social media marketing journey, you’ll gain value from deepening your knowledge through this Specialization
No. You’ll gain a basic understanding of how the main social media platforms — like TikTok, YouTube, Snapchat and more — youll also learn how businesses can use them for their marketing needs. You will learn how to develop effective ads for different social media platforms
Our training will be a combination of theory and practice for each module. We also provide live exposure on projects and give assignments to test your skill sets.
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