Course details / PROFESSIONAL QUALIFICATIONS

About Digital Marketing Courses

We give you the tools to become a smart and capable player on the digital stage. When you’re done, you’ll be able to create a powerful digital marketing strategy all by yourself. The modules are building blocks of knowledge, of your career, of the brand new certified Digital Marketing Professional that is you. Our course offerings include Search Marketing Specialist, Social Marketing Specialist and Professional Certificate in Digital Marketing. Our programs are approved and licensed by Knowledge and Human Development Authority (KHDA).

Hameed Yousuf

With 13+ years of experience in digital marketing, Hameed Yousuf is a certified professional and currently consults brands on digital marketing, high profile individuals and the government on their digital footprint, including social media and content management.

He was selected to join the Youth Media Council, under the National Media Council and has managed successful initiatives for the government of the UAE and India – Expo 2020, #happydubai, hamdan.ae, Arab Media Forum, Smart Majlis and International Yoga Day are some of the initiatives.

He lectures online and is an adjunct lecturer in universities on digital marketing and social media, writes articles for prominent digital news websites and mentors influencers and start ups in the region.

He is also known as Hami Vlogs on TV, social media and vlogs about tech, cars, gadgets, people’s failures and CSR activities. He has also founded start ups and currently working on a platform to train young content creators. He was recognised  among the ‘Top Young Media Talents’ in the region under 30 in 2016 and 2018 by Campaign ME and recently selected as the Pioneer UAE Ambassador for Digital Innovation, Technology and Media for the Middle East Youth Expo 2020.

Hameed currently holds the title of ‘Most influential global youth marketing professional of 2019’ as a result of advocating youth to collaborate and was recently invited to by the BETT MEA Show to join the Middle East and Africa Advisory Board.

Priya Tayal

Priya is an ex-Google employee, a passionate marketer with 16 years of digital & marketing expertise, spanning business verticals and geographies. She’s held strategic roles within various aspects of marketing, including digital, content, communications, omnichannel, training, partnerships, and product, on both B2C and B2B sides.

She works with SMEs and MNCs; supporting businesses, professionals, entrepreneurs, and intrapreneurs maneuver around this dynamic ecosystem of digital, with a penchant for exceptional customer service and brand building.

Ali Naveed

Ali started his Career as a Search Quality Analyst with Google in which he ensured that Google maintains the highest quality of search results with Zero spam and helped webmasters adhere to Google Search Quality Guidelines to ensure their websites get ranked in Google search results. After Google he got a chance to work with IBM before I moved to Dubai in the year 2012.

Since 2012, he is associated with Search marketing with some of the biggest brands in the UAE region. Ali has worked with Emirates as a Digital Marketing Specialist and managed their SEO channel and helped them scale MENA, Europe and Americas search traffic.

After spending more than 5+ years optimizing one of the World’s biggest Airline and a leading Travel OTA in GCC, he shifted his focus to another hot industry of UAE – Fashion and eCommerce and joined Namshi in 2018 and helped them double not only their website revenue by search but also ensured that they grew their search traffic by more than 40% on yearly basis.

After a successful 2-year stint with Namshi. He has moved on to oversee Search performance with a leading Digital Agency – ForwardPMX in Dubai where he helps clients across the Mena region scale their traffic and revenues through search and post work, he gives lectures and trainings to students and professionals who want to learn more about Digital Marketing.